AP News Wire. On Wednesday August 26, 2009. Sergio Marchionne, the CEO of both Fiat and Chrysler announced that he wants to bring the Magnum back after Chrysler discontinued the Magnum back in March 2008. After hearing the out cry from various car forums about how sad members were to hear Chrysler's announcement that the Magnum would no longer be sold after March 2008, Sergio could not let such an iconic and beautiful wagon die off like that. So he announced that the Magnum will make a come back....yeah!!! The new Magnum will not be branded as a Dodge anymore. The new Magnum will sport the new FIAT name instead. The new FIAT Magnum: These spy photos were spotted on a Magnum recently, in Texas.